do you engage your market before or after you make a prototype?

I say it's better to get people involved as early as possible(before making the prototype) because not only you'll make sure that there's a real value but also there's less post development going on.

but how do you go about approaching your market before having a prototype? I mean it's much easier to get people involved when you have something going on(more than just a vision or an idea)having a prototype, something tangible, a proof of commitment..etc

asked May 17 '10 at 07:36

Raed_k's gravatar image

Raed_k
233


with an idea you come up with a concept which when developed yields to a prototype. Once having this concept, it might be a good idea to engage your market at an early stage giving you the chance to get pre-prototype development feedback. Of course it all depends on the concept at hand and the prototype you are trying to develop. Prototypes might be a result of two cases namely market demand or a radical innovation. In the first case focusing on the prototype itself should suffice while in the second case market engagement is essential to avoid a misinterpretation from the potential customer thus circumventing failure.

answered May 19 '10 at 21:33

oukaili's gravatar image

oukaili
111

any ideas on how to approach & build customers when all what you have is an idea? I was thinking about getting the idea to a couple of forums to engage people in it's design and development hoping that I get to build customers through the process.....not sure if it's a good idea though....

(May 22 '10 at 17:13) Raed_k Raed_k's gravatar image
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question asked: May 17 '10 at 07:36

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last updated: May 19 '10 at 21:33

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