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Would you base your startup within the Middle East when your web-based product is global and tackling a global audience?

1- Do you think European or US based VCs would invest in it? 2- Do you think MENA VCs would? 3- Do you think having it based in the MENA region would be a recipe for disaster?

asked Jan 26 '10 at 21:35

Abed%20Agha's gravatar image

Abed Agha
1056


As an early stage startup as you are developing your product you can be based wherever your team is and wherever it's easier for you.

Once you get to a more advanced stage and need connections, biz-dev deals etc. ideally you should a presence close to where your partners would be. For a consumer web product targeting a global audience obviously Silicon Valley is where you should be or at least have some sort of presence there. It's true that Woopra has been a success and while the founders and dev team are based in Lebanon they do have a presence in the US that does sales & marketing so I think a similar hybrid approach would work well here.

Regarding funding, angel or early stage investors won't care that much but VCs would, they'd want you to be physically closer to them but that should not be at all your worry when you start. When that comes you'll deal with it, a lot of companies have moved fro Europe to the Valley for that reason but only when they got to VC stage.

Regarding recipe for disaster, most definitely NOT :) On the contrary you have the talent, you have skills and even though we don't have a huge community, I would say it's definitely getting there. The one thing we need more in our tech community is more open source products vs .NET :). Another advantage is that the Middle East is also closer to Asia and Europe which are two big markets often overlooked by Silicon Valley companies. The other downside of the Valley is that there is too much competition and kind of a startup overload :) They also tend to ignore big international markets which sometimes could be much more lucrative then North America. Remember the next billion user coming online won't be coming from the US, but from emerging markets such as the Middle East and the BRICs. (Brazil, Russia, India, China).

Wherever you are based, whatever you do just be sure to always use your competitive advantage and the one offered to you from the local community.

answered Jan 26 '10 at 22:09

Habib%20Haddad's gravatar image

Habib Haddad ♦♦
947311

edited Jan 26 '10 at 22:33

I agree - I'd also add that the hybrid approach works best with user perception of location (which is not necessarily the reality). An example would be to have the development located where you find good, affordable talent (in this case, Egypt/Lebanon/Jordan), and yet all your product launches are choreographed in your key target market. If you're using an advertising agency, hire the branch in the US. If you're putting out press releases, do it first with US publications... throw a launch party... anything to give the perception that you're there.

(Jan 26 '10 at 22:15) Candide ♦ Candide's gravatar image

I think that when you have a purely online service then your location doesn't matter, it's about how you promote it and reach your audience. Your marketing and social media strategy is the key at that point.

I truly believe that we have the potential in the MENA region to have kick-ass projects that can go globally but we should do it the right way.

Woopra success story is a very obvious example as it's based in Lebanon.

answered Jan 26 '10 at 21:54

kamelasmar's gravatar image

kamelasmar
223111

I don't have to enough experience to give you exact answer, but from what I've seen:

Advantage:

  • It may be cheaper in some Arab countries like Egypt than UK for example.

Disadvantage:

  • Startups in US and UK are the most efficient and visible for VCs (media coverage too).
  • You may find difficulty finding experts in some fields (I mean in Middle-east).

answered Jan 26 '10 at 22:04

Khaled%20Al%20Hourani's gravatar image

Khaled Al Hourani
29310

Not to add much to Kamel's answer(+1 for the Woopra exmaple and believing in the MENA region :) ).. Just a quick thought.. if your hiring developers to implement your product.. remember that Developers salaries in the arab world is way lower than Europe or the states, and they are as good and sometimes even better, so you get both Quality and Lower costs .

About the VCs, Habib haddad posted a Ask the Expert Questions Here , where you can post your 1st 2 questions there and if they get picked you will have them answered by a VC (whom i believe would be more suitable to do that job )

EDIT: Habib's answer is also brilliant :)

answered Jan 26 '10 at 22:05

Madi%20D.'s gravatar image

Madi D.
1516

edited Jan 26 '10 at 22:27

Blockquote Developers salaries in the arab world is way lower than Europe or the states, and they are as good and sometimes even better, so you get both Quality and Lower costs . Blockquote

while ppl may be cheaper, a small addition, don't disregard infrastructure and costs ( like cost of internet , basic electricity, banking fees ) or just sometimes the un-availability of some ressources ( u simply can't get the internet you want in lebanon, even if you pay for it , u can't have paypal... ) and the time to get things rolling (laws, banking )

i think the type of ppl you find in lebanon are different than the ones in harvard, MIT ... sorry to say, in lebanon, education is corrupted... and correct me if i am wrong. Facebook couldn't have found its developers here - when it comes to innovating from 0, i think here is a hard hunt for employees who mostly left for jobs outside already.

Those are in my opinion some of the disadvantage here.

otherwise, yes , it is cheaper and habib said it all :)

answered Jan 26 '10 at 22:51

mireille%20raad's gravatar image

mireille raad
1112

I think the main reason why it would have been tough for Facebook to hire in the Middle East is because there wasn't a Google of the Middle East before it :) What I am saying is taht you need an ecosystem, you need successful startups as well as failed ones that learn from its mistakes, those would lead to generation of entrepreneurs and startups that could then breed the Facebook's and Google's. Some might say I am crazy but I feel now is the right time to be part of that ecosystem, it will come sooner then what we think. – Habib Haddad 20 mins ago

(Jan 27 '10 at 00:27) Habib Haddad ♦♦ Habib%20Haddad's gravatar image
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