Any numbers on penetration rate of the iPhone or Andorid, also any numbers on adoption of paid apps. What is mostly more popular paid apps on iPhone or paid apps on Ovi Store ?

asked Jan 19 '10 at 16:21

Samir%202's gravatar image

Samir 2
306110


We've been working in the mobile content space for five years now and the bad news is the operator deck is still by far the strongest 'app store' in our region. In terms of smartphone segmentation, as Steityeh pointed out the players aren't sharing the data but from our observation I'd say the market is as follows:

  • Nokia remains the dominant platform in terms of market share. This is by far the 'mass market' platform of the Middle East. Ovi, on the other hand, is new and has very limited Arabic content offering. People are used to getting their content from their operators so Nokia has its work cut out. We'll see how that works out this year!
  • Blackberry handsets come second, I would say. This is due to the wide operator support for the Blackberry offering, the strong support of the regional distributor/services provider, and IMHO, because of BBM! :)
  • Iphones come next - you'll get mixed messages about uptake from the operators, but then again they're not jumping hoops at the App Store cutting away their content revenue. They are happy about high data usage though!
  • Androids have limited uptake in the Middle East - I recently saw ads from STC supporting the platform but I think Google was reluctant to support the region initially. They'll need to make an extreme effort to dent the current smartphone market.

answered Jan 20 '10 at 21:14

Candide's gravatar image

Candide ♦
796110

You will never get EXACT numbers on the penetration rate since each operator treat such info as a HIGH CONFIDENTIAL piece of information, but I can tell you that the numbers of smart phones is increasing like never these days, specially iPhones and BlackBerry!

regarding top paid apps, each iPhone user can get access to his country's app store top paid apps and top free apps! so you can choose a country and check its top apps and then change it and check the new country's top apps! This is for iPhone since I am an iPhone user!

answered Jan 19 '10 at 21:22

Steitiyeh's gravatar image

Steitiyeh
3105

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