1
1

I need to evaluate my startup to raise funds, without evaluation you can't make this step.

asked Jan 06 '10 at 10:16

Khaled%20Al%20Hourani's gravatar image

Khaled Al Hourani
29310


Early stage, pre-revenue startups are hard to evaluate but there is no real math behind it

As Mohammed said one could arrive to the valuation based on the amount you are looking for and the % you are willing to give up. Sometimes trying to raise a bit more money results in giving the same % out since it's really a negotiation game at this stage. People rely on the market, comparables, team, stage of startup (launched, clients, growth etc ...) to get a rough estimate of the valuation, but there is really no math behind it ...

One other option would be to do a convertible note.

Convertible note or loan, is a form of loan that is given by the investor to an early stage startup. No valuation is needed at that point, instead the loan converts to equity at some specific stages -

For example, Startup Batata Inc. has launched their product and been gaining momentum. A few months after it Batata Inc. decided to raise funds, but it hasn't been making money yet and the traffic has not yet reached critical mass. It's hard to set a valuation at this stage but instead,

  • Batata Inc. gets a convertible note of 100K from an angel investor, Abou Antar. The convertible note has a 20% discount rate (explained later).

6 months after, Batata Inc. is in more advanced stages is ready for prime time. They also started making some revenues and want to now grow the team and push their products ...

  • They raise from a VC, Grendaizer Capital $1M on a pre-money valuation of 3M.
  • Batata inc. has a pre-money valuation of 3M and a post-money valuation of 4M (PreMoney valuation + investment)
  • Grendaizer Capital now owns 1M/(1+3) = 25%.

Abou Antar who gave the convertible note early on and took risk in the company, so now that the company has a valuation his loan will convert to equity but his 100K is now worth 120K because he was given a 20% discount since he took risk early on.

  • Abou Antar now owns 120K worth of equity (100 + 20K / 20K comes from the discount rate). He owns 120/3M

Convertible notes are also cheaper to do and are recommended at early stage when you are in need for a small seed amount. The goal is to defer setting the valuation until later when the time comes. More details also comes in play in the convertible note such as what happens if the company doesn't raise money or gets acquired etc ... but those could be discussed in a later post/answer.

Once you start looking for higher amounts of money then equity financing becomes more advantageous.

answered Jan 06 '10 at 13:22

Habib%20Haddad's gravatar image

Habib Haddad ♦♦
9471312

edited Jan 07 '10 at 09:49

nice explanation and names Habib :)

(Jan 06 '10 at 21:35) Khaled Al Hourani Khaled%20Al%20Hourani's gravatar image

أهلا خالد،

يمكنك تقييم الشركة في مرحلة التمويل الأولي بتحديد قيمة التمويل والحصة التي يمكنك منحها للمستثمر.

مثلا لو كنت تحتاج إلى 20 ألف دولار لبدء المشروع، وأنت مستعد للتخلي عن 10% من حصة الشركة مقابل ذلك التمويل، فإن قيمة الشركة ستكون في هذه الحالة هي 200 ألف دولار.

هذه طريقة بسيطة جدا للتقييم، وغالبا تبقى هي الأفضل في هذه المرحلة حيث تكون المخاطر كبيرة. لكن يمكن تقييم المشروع، خاصة من طرف المستثمر، بشكل آخر يعتمد على الفكرة نفسها وحجم السوق المستهدف وطبيعة المخاطر..

answered Jan 06 '10 at 11:18

Mohammed%20SAHLI's gravatar image

Mohammed SAHLI ♦
10811116

Hi Habib,

I think the big question that is usually on everyone's mind (I know it was on mine) was how to set or guess the pre-money value.

answered Jan 11 '10 at 11:23

Mohamed%20Hamedi's gravatar image

Mohamed Hamedi
1

As I mentioned in my answer, there is no real math especially if you are in the pre-revenue stage. A lot rely on comparables (previous deals) stage of the company (#users, team), and market size to get a rough approximation but really there is no one formula for that. Also it's a lot of game of demand and supply, so if you get VCs to soft bid against each others you might get a better deal ...

(Jan 11 '10 at 14:18) Habib Haddad ♦♦ Habib%20Haddad's gravatar image

We'll also try to get someone from the VC community write a blog post on this :)

(Jan 11 '10 at 14:19) Habib Haddad ♦♦ Habib%20Haddad's gravatar image

Interesting question and one of the hardest to answer I guess.

Habib - here is a question for you:

Assume the following for an existing web startup:

  • 1.4 million pageviews and about 4 mil ad units, 50% GCC traffic
  • About 150,000 monthly unique users
  • Minimal revenues yet profitable - initial focus was on acquiring users
  • Expected traffic growth to at least double every year for the next 3 years based on conservative growth estimates and expansion plans
  • Money to be raised: $120K

Q1: what is the pre money valuation of the above biz? Q2: Anyone has sample comparable transactions of deals that happened in MENA? No need for company names but i think such statistics would help entrepreneurs negotiate with VCs.

answered Jan 14 '10 at 12:19

Amman's gravatar image

Amman
1

It's very tough to say - It really depends on your negotiation, remember it's all about demand and supply even with deal flow. What's the market you are after ? How big is it ? How tough is it to compete in it ? Can others easily replicate you ? What competitive edge do you have ? Are you making revenues ? etc ...

But if I were to stick my finger in the air and assume no red flags in the above I would say anywhere between 1 to 3 M - It could easily be multiples up or down depending on the above though ...

(Jan 14 '10 at 19:57) Habib Haddad ♦♦ Habib%20Haddad's gravatar image

It is nice that you posted something like this Android Tablet 9.7 and I am quite lucky to read it. Thanks for posting this!

answered May 10 at 22:17

boardaaa's gravatar image

boardaaa
1

Thank you for sharing articles, I learned a lot, you can often tell your blog to recommend to you an online shop selling electronic products - www. Newfreeshipping.com GORSUN GS-A838MV
JVC HP-FX500

answered May 14 at 03:08

newfreeshipping's gravatar image

newfreeshipping
1

Your answer
toggle preview

Follow this question

By Email:

Once you sign in you will be able to subscribe for any updates here

By RSS:

Answers

Answers and Comments

Question tags:

×2

question asked: Jan 06 '10 at 10:16

question was seen: 1,923 times

last updated: May 14 at 03:08

2010 © YallaStartup, Inc - About

Creative Commons License
Licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License