ما هي الخطوات اللازمة قبل اطلاق موقع للاطفال؟

Although I completely understand the thought process that led you to the decision on an English language release initially, I would point out that the Middle Eastern market has matured exponentially over the past three years. Young parents that are more aware of online offering, more appreciative of intellectual property rights, and certainly eager to find the Arabic equivalent of, say, Baby Einstein in Arabic now represent a substantial market that is largely unaddressed. A prime example is the team behind المفكرون الصغار who have released several DVDs and audio CDs with Arabic language educational content, and have found a market for their product across the GCC and levant.

Breaking into the English speaking market will not be easy as they're more advanced than our part of the world in terms of educational content available online.

I'm not sure where you're based and what business model you have in mind - it sound like you're basing revenue on sponsorship plus premium paid services - please correct me if I misunderstood - but I would recommend that you approach this in one or both of the following ways:

1. I would strongly recommend you rethink your release strategy and consider the Arab speaking market. I would approach progressive Government and semi-Government educational initiatives for inclusion into their online curricula development efforts - Jordanian examples would be the Jordan Education Initiative, the Madrasaty program, etc... I'm sure there are similar programs in Lebanon, Egypt, UAE. I would also not give up hope on the Arab private sector, either incorporating sponsorship of your effort within a relevant corporation's CSR effort, or going the commercial path on your own.

2. If you still feel your market lies outside of the Middle East, then you really have to figure out your market differentiator. One approach would be to target the underserved Arab American market that is thirsty for content to teach their kids Arabic in an environment which looks and feels familiar.

شيماء،

كوني والد فكنت في أِشد الشوق لموقع للأطفال من الوطن العربي أولا:لماذا إطلاق الموقع باللغة الإنجليزية؟ المنافسة ستكون صعبة جداً لإطلاق موقع أطفال باللغة الإنجليزية.

ثانيا:هل هي مجموعة مطبوعات ستقومي ببيعها؟ ماهي القنوات التي ستقومين بالبيع من خلالها؟ هل تعلمين موقع http://www.sindbadmall.com/?

لرعاية الموقع يمكنك البداية بالمجهود الشخصي وبعض التمويل من خلال إستضافة القليل من الإعلانات (فقط القليل جدا) أوحتى google adwords

الفكرة جيدة

اطلاقها باللغة الانجليزية امر هام في في حال رغبة للتواصل مع اطفال من داخل وخارج الوطن العربي

ولكن لا يجب ان ننسي ان اطلاقها ايضاً باللغة العربية سوف يضيف شئ جديد علي المواقع العربية والذي هو مفتقر هذا النوع من المواقع التي تتواصل مع الصغار .. فلا يجب ان ننسي ان اطفالنا اصبحوا يستخدمون الانترنت من صغرهم بعكسنا تماماً :)

الووردبريس اعتبرة نظام برمجي تستطيعين تطويعة في اي شئ تريدين ... ولكن يجب التخطيط لمعرفة كيف سوف تقومين بتطويعة وكيف سوف يتم عرض المحتوي

يجب ايضاً مراعاه ان المستخدمون في الوطن العربي قليلون هم من يتعاملون في عمليات الشراء من خلال الانترنت فما بالك بان الموقع موجة للاطفال

الموقع اذا كان فكرتة تجارية بعيدة عن المحتوي المجاني فربما يكون طريقة صعب في البداية وذلك يجب ان يتم انتشارة اكثر بعيداً عن الوطن العربي

فكرة صغيرة: لماذا لا يتم توفير الموقع بالغات متعددة؟ اعتقد ان بهذة الطريقة استطعنا ان نجعل المموقع متوافق مع رغبة المستخدم

اذا كنتي تحتاجين اي شئ انا في الخدمة سوف تجديني من متابعينك علي توتير :)

Hi Shyma2,

I think your competitive advantage is the offering of 2 to several languages at the same time, as seen in your screenshot Rope حبل, Dog كلب, etc. From here, I think you can become a leader in a niche market, which I think is more lucrative than being generic in a mass..... Users will spread the news and if I were you I would base my marketing on that. To give you an example, I'm an Arab and my wife is European, we raise our child in 3 languages i.e. I speak to my son ONLY in Arabic and she in her own language. So having this kind of books would be great. Plus, let's not forget the expat Arab communities around the world.

Thats's my humble opinion. From a client's perspective, I wanna know that such a thing exists + be able to purchase it from either a retailer in my city or online. Publish it via Lulu, use the retailers online shelf if they are reluctant to shelve it physically in the shop, spread the news in Arab expat communities, get an couple of "ambassador" for your brand .... but most importantly, give me - the customer - quality i.e. international or above standard learning for the child with your differentiation based on the language. Yalla, good luck, I am excited to see your project become reality.

Riad